Frequently Asked Questions
Ultimo aggiornamento: 2026-06-05
What is ShopBrain?
ShopBrain is an AI chatbot platform for e-commerce. It answers customer questions using the store’s real data (products and orders) and supports handing the conversation over to a human agent when needed.
Which e-commerce platforms does it integrate with?
ShopBrain offers native integrations with Shopify and WooCommerce, syncing the product catalogue to provide accurate answers.
How does it avoid making up answers?
It uses a RAG (Retrieval-Augmented Generation) approach: answers are grounded in the store’s real data rather than generated freely, which reduces hallucinations.
On which channels does the chatbot work?
It can be used through an embeddable website widget and on messaging channels such as Telegram and WhatsApp.
Is human takeover supported?
Yes. The live chat takeover feature lets a human agent step into any conversation handled by the chatbot.
Which languages are available?
The platform is available in Italian and English.
Is there a free trial?
Yes. All plans include a free trial, and no credit card is required to get started.
Where does the AI that answers my customers actually run?
The part that generates the reply — the AI model — runs on providers established in the European Union, including Mistral AI in France. This is not a policy we merely promise: by design, a European store cannot be pointed at a model served outside the EU area — the request is refused before any data leaves the process, and every single reply is checked afterwards to confirm who actually ran the inference. We tell you the specific, verifiable thing — where the model runs — not a generic "your data is safe".
Does ShopBrain make me AI Act compliant?
Responsibility for compliance stays with your business: we do not sell it as a stamp that clears you across the board. What the product implements, and what you can verify: the chatbot always discloses that it is an AI (Art. 50), on the widget and on WhatsApp, and the disclosure cannot be switched off; every AI-generated message is labelled as such; the bot’s persona cannot pretend to be human on any channel. To see where you stand against the 2 August 2026 deadline, we have a self-check that tells you, article by article, what you are missing in about a minute.
Who, at ShopBrain, can read my customers’ conversations?
Every access by our staff to your conversations is written to a traceable audit log: it is not a promise of good behaviour, it is a technical constraint that coincides with the authorisation itself — access cannot happen without leaving a trace. And towards your customer the transparency is honest down to the detail: the disclosure says an AI or a human operator may reply, not "you are talking to an AI" when sometimes there is a person behind it.