AI Personas: several assistants, each with its own role and knowledge base
Create and manage dedicated AI personas: each with specific goals, tone and skills.
What it actually does, step by step
One persona per job, not one bot doing all of them
A single assistant that sells, supports and handles returns ends up doing all three halfway. With personas you create as many as you need, each with its own name, scenario and goals: the consultant who walks someone through a first purchase is not the voice that handles a complaint. Each persona is switched on and off on its own, so you can try a new one without turning off the one already working.
Each wired to its own knowledge base
This is the difference that matters most and shows least: you connect each persona to the datastores that concern it. The sales assistant reads the catalog and the price list; the after-sales one reads return terms and manuals. So it is not only the tone that changes — the documents the answer is drawn from change too, and neither persona goes fishing in material that is not its business.
Tone is configured, not hoped for
For each persona you set personality, tone, language and greeting, and you can give it example exchanges: instead of describing in words how it should reply, you show it two conversations already written the way you want them. The language model, the creativity and the maximum answer length are set per persona too — the one handling returns can stay drier and more predictable than the one helping choose a gift.
You start from a template
- A persona can begin from a template.
- Labels to find it, rules for when it steps in.
- No choice is final.
Start from a template, change it when you need to
You do not begin from a blank page: a persona can start from a template and then be edited in every part. You can label it to find it again, define when it comes into play, and even tune the delay before it replies, because an assistant that answers in zero seconds is immediately recognisable for what it is. None of these choices is final.
How many personas can I create?
The feature is available from the Pro plan up. There is no right number: most stores start with two — sales and support — and add a third only once they find a recurring question the first two handle badly.
Will the same question get different answers depending on the persona?
Yes, and that is the point. The tone changes, but above all the documents the answer is drawn from change: asked "can I exchange it?", the after-sales persona answers from the return terms, the sales one from the product record.
Do I need to know how to write prompts?
No. Each persona is created through a guided wizard that never asks you to write instructions for the model. The advanced fields stay available for those who want them, but they are not the intended path.
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